get data in xml do***ent

hi to all,
i've a xml do***ent as:
<?xml version="1.0"?>
<!DOCTYPE ElencoNomi>
<ElencoNomi>
 <!-- commento -->
 <!-- -->
 <!-- commento  -->

<ch:names>
        <ch:name>one</ch:name>
        <ch:name>two</ch:name>
        <ch:name>freel</ch:name>
        <ch:name>four</ch:name>
        <ch:name>five</ch:name>
        <ch:name>six</ch:name>
        <ch:name>seven</ch:name>
</ch:names>
</ElencoNomi>

i would get the word between <ch:name> and </ch:name>.
how can i do the get it in awk?
thanks