Pattern matching a Shell variable inside awk!!

Hello All,

I have an input file "myfile" and a shell variable "VAR" whose
contents are shown below:

# cat myfile
Hello World
Hello Universe
# echo $VAR
World

I need to process all lines in "myfile" which contains pattern "World"
using awk. It works if i do as shown below:

# awk '/World/ { print $0 }' myfile

But i could not use VAR to do the same operation. I tried the
following even knowing that these will not work:

# awk '/$VAR/ { print $0 }' myfile

and

# awk -v lvar=$VAR '/lvar/ { print $0 }' myfile

and

# awk -v lvar=$VAR 'lvar { print $0 }' myfile

Please let me know how to match the contents of VAR in awk.

Thanks in advance,
Fazlin